Native Advertising Awards
Nomination

Best Podcast

Animal Life

Client: FirstVet AB Publisher: Aftonbladet

Animal Life: Bringing Pets and Their Owners Closer

This campaign blended expert advice with heartfelt storytelling to create a one-of-a-kind native podcast for pet owners.

Animal Life featured real-life stories, from a cat owner’s year-long search to rescue their lost pet, to a dog owner’s emotional farewell to a lifelong companion. Guided by veterinarians from FirstVet, each episode combined practical tips with deeply relatable narratives.

    The bold creative choice to integrate seasonal themes – like tick prevention in spring or holiday hazards in winter – kept the content relevant year-round.

Nomination video

928% increase in brand awareness

82% Podcast ACR – 32% above bench

176 215 listens 294% compared to guarantee

82% average completion rate (32% above benchmark)

Listen to the podcast

Working animal, Toy dog, Vertebrate, Carnivores, Snout, Tooth, Fur, Canidae
Episode 1

The Guide for Getting a Puppy

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Facial expression, Dog, Eyewear, Smile, Carnivores, Tooth, Happiness, Snout, Fur, Blond
Episode 2

When Your Dog Gets Injured or Sick

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Working animal, Dog, Carnivores, Snout, Fur, Woolen, Canidae, Wool
Episode 3

Euthanasia: When It's Time to Say Farewell to Your Dog

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Working animal, Herding dog, Vertebrate, Carnivores, Black, Snout, Fur, Canidae
Episode 4

How to Help Your Dog Handle the Heat and Other Summer Hazards

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Working animal, Pet Supply, Golden Retriever, Dog, Carnivores, Leash, Snout, Fur, Collar
Episode 5

Proper Nutrition and Enrichment: How to Give Your Dog a Better Life

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Dog, Carnivores, Child
Episode 6

Holiday Hazards for your dog

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