Best Podcast
Animal Life
Client: FirstVet AB Publisher: Aftonbladet
Animal Life: Bringing Pets and Their Owners Closer
This campaign blended expert advice with heartfelt storytelling to create a one-of-a-kind native podcast for pet owners.
Animal Life featured real-life stories, from a cat owner’s year-long search to rescue their lost pet, to a dog owner’s emotional farewell to a lifelong companion. Guided by veterinarians from FirstVet, each episode combined practical tips with deeply relatable narratives.
    The bold creative choice to integrate seasonal themes – like tick prevention in spring or holiday hazards in winter – kept the content relevant year-round.
Nomination video
928% increase in brand awareness
82% Podcast ACR – 32% above bench
176 215 listens 294% compared to guarantee
82% average completion rate (32% above benchmark)
Listen to the podcast

Episode 1
The Guide for Getting a Puppy
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Episode 2
When Your Dog Gets Injured or Sick
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Episode 3
Euthanasia: When It's Time to Say Farewell to Your Dog
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Episode 4
How to Help Your Dog Handle the Heat and Other Summer Hazards
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Episode 5
Proper Nutrition and Enrichment: How to Give Your Dog a Better Life
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Episode 6
Holiday Hazards for your dog
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